Hear how Eline Clandestine is helping Mother Earth through Upcycling & “Your Momma” Messages.
The Founder & Designer of Je Moeder
I’m the mother (founder) of Je Moeder, which translates as “your momma’” in Dutch.
I started one year ago, hand printing on recycled clothing with environmentally friendly ink. Basically, printing on recycled clothing means printing on the leftovers of the clothing in the industry. Because the clothing industry, is one of the biggest polluters in the world.
All the big pile of clothes we still have, we can still use them and print on them, like to upcycle them. So I print this text “Your Momma” In different language on the existing clothes we have and sell them. Better for your mother. And so for yourself.
I think it’s important nowadays to remind everyone where we come from and I think people should care a little bit more and get remind a bit more. So that’s why, I mean wearing a t-shirt is basically wearing a sign that people read, that people really notice and they feel also affected by it. It’s because (the message) it’s directed to them, in this way saying your mama, it is directed to them everyone.
I can tell (it’s working) because now a lot of people are wearing it and it gets you get a lot of reactions and so it works.
it’s to create the awareness and also to provide a solution of showing how we can do it differently. we need to upcycle more, we need to use more materials that we already have and not keep digging for new new resources because we reach the limit.
I would say it’s important to change your habits. It’s good to really take your responsibility and try to change your habits because we need a lot of work. We have a lot of work to do and one of the ways is I really try to reuse a lot more than just taking new things and with this I hope to start that shift in thinking a little bit more and that it becomes a bit more a bit normal.
we’re now here in Bonn Germany for COP23 where climate change is really an important issue that delegates from all over the world talk about solutions hopefully and now I’m here in Germany I will actually also want to print it in German.
Because we know your mama jokes or not it’s not only in the United States in England but they go very well in Dutch Mooder I have also another friend of mine in Brussels who’s printing in French some air and it works really well and now I figured out what to print in German so I’m gonna change it and make another screen so I can print it in German. I think it’s mainly also about the message behind it so that it’s awesome.
When I first met Eline, I am fascinated by her passion in re-using what we have existingly to create an impact.
Through our conversations, I felt Eline’s impact with Je Moeder is very much needed in this world, as we often forget about our surroundings and we need to use what we have existingly rather than creating more.
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